The principle behind e-cigarettes is the idea of “harm reduction”: traditional “combustible” tobacco is extremely dangerous for all users, while vapor-based nicotine products have far milder effects on our health. So, if we can just get every lover of cigarettes, cigars, and pipes to permanently swap over to e-cigarettes, we could save millions of lives every year. Switching from smoking to vaping is easier than quitting all-together, and is a realistic, achievable goal for many or most smokers.
Any serious article on quitting is going to tell you that the evidence on e-cigarettes isn’t all in yet. They help some people, make it worse for others, and it varies a lot by product. So rather than trying to tackle the whole field, this article is going to focus on just one aspect of it: how e-liquid flavor affects smoking cessation. We’ll quickly cover health issues and vaping as a tool to quit smoking, then get into why flavor is such an important part of making that work.